Sexta-feira, 19 de Abril de 2019
DESENVOLVENDO O CONHECIMENTO PARA O MERCADO DO LUXO
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October 21th - November 01, 2019

Université Paris - Nanterre
Duration: 2 weeks

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Université Paris and Maison du Luxe combine their highly qualified faculty and their premises to welcome international students to a course program located in Paris, entirely taught in English.

Our objective is to produce success-driven leaders. Université Paris and its partners have combined an unparalleled faculty team with academic credentials: seasoned practitioners in the realm of fashion and luxury will alternate with high level academics. At the end of the program, participants will be able to analyze their environment and take up related challenges while demonstrating outstanding managerial skills and interdisciplinary knowledge to succeed in the highly demanding luxury business.

In the program of the course besides classes with renowned teacher, corporate visits to the Universe of Luxury Brands.

You will develop your skills and competencies in order to understand a sector based on values such as modernity and tradition, innovation and know- how. You will be able to meet the demands of the new market that is emerging from the creation of global brands in developing countries.


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Objectives

The Luxury Brand Management Course aims at training outstanding multicultural future executives capable of balancing creative skills, scholarly wisdom and managerial excellence to address the issues faced by the companies of the globalized luxury industry. We thus insist on educating outstanding managers through a combination of high-level theoretical courses, conferences by professional experts and dedicated vocational learning.

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This valuable program will

-Give you a Strong knowledge base Luxury Management required from a growing number of companies who needs managers with specialized skills and understanding of Luxury Market;

-Prepare you for to the management techniques in Luxury Management and help you become adaptable and effective in the sector;

-Allow you to meet professionals for you to reach and understand the world of Luxury and Fashion.

- Students will be exposed to real luxury brands in order to solidify their learning experience.

Emphasis will be made on how communications and positioning have to be strongly connected to experience properly the product and how a brand’s value is linked to the sensory experience customers have with the brand and its sales environment.

Ensuring your digital marketing stands out is by no means easy. We are now living in a world overflowing with digital content. In the High Luxury field, words such as Marketing have traditionally been shunned for implying a ‘vulgar’ desire to sell more. The Luxury strategy has been to apply entirely opposite approach to Mass Marketing, meaning focus on one-to-one relationships.

With the advent of global desire for luxury arising out of developing countries, luxury brand have shifted towards global retail retail expansion and the use of internet to provide seemingly one-to-one relationships. Luxury has moved towards mass and many mass brands have moved towards luxury. Today’s Luxury Brands often apply hybrid strategies.

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Program

  • Management of Luxury Goods;
  • Keys to Success in Luxury Goods;
  • Managing Creating;
  • Brand Protection;
  • Counterfeit Activities;
  • Specificities of Luxury Industry;
  • Major Luxury Sectors;
  • The Power of the Luxury Brand;
  • Brand Identity;
  • The Luxury Client;
  • Retailing;
  • Customer Relationship Management;
  • Consumer behavior;
  • Brand Experience;
  • Communication and Advertising;?
  • New Luxury Values;
  • Luxury, Challenge,
  • Creativity & Tradition;
  • Branding: Beyond Marketing;
  • Intercultural Management;
  • Understanding Cultural differences;
  • Leadership and Power;
  • Networking;
  • Corporate visit. 
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About Corporate visit

The corporate visit programs were born to cope with the needs created along the development of Luxury Management. From the perspective of overseas students attending the visits, it is a first-hand opportunity to understand Luxury corporate operations, as well as a melting pot of their theory learning and real-world practice.

Company Visits

  • Atelier Louis Vuiton
  • Ecole Van Cleef & Arpels
  • Ecole Ritz Escoffier
  • Guerlain
  • Hotel Ritz Paris
  • Maison Debauve & Gallais Chocolats
  • Potel & Chabot
  • Maison Baccarat
  • Hermes
  • Louis Vuitton Fondation
  • Christian Dior Haute Couture
  • Royal Limoges Factory
  • Plaza Atheneé Hotel
  • Ateliers Jean Nouvel
  • Berluti ateliers
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ABOUT UNIVERSITÉ PARIS NANTERRE

Originally built as an extension of the Sorbonne, it became an independent university in 1970. Unlike older French universities, which are built to be integrated into the surrounding city, Nanterre is based on the American campus model. After Nantes, it is the second largest campus university in France.

Founded in 1964 in Nanterre, France, is one of the most prestigious universities in the country, especially in the areas of law, humanities, political science, social sciences and economics. Université Paris is located next to the buzzing business district “La Defense”.

The university boasts many famous alumni including former presidents like Nicholas Sarkozy and Emmanuel Macron or the famous French DJ David Guetta.  

The university is divided into the following colleges and institutes

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  • Langues et cultures étrangères (LCE)
  • Littérature, langages, philosophie et arts du spectacle (PHILLIA)
  • Sciences économiques, gestion, mathématiques et informatique (SEGMI)
  • Droit et science politique (DSP)
  • Sciences psychologiques et sciences de l’éducation (SPSE)
  • Sciences sociales et administratives (SSA)
  • Sciences et techniques des activités physiques et sportives (STAPS)
  • Systèmes industriels et techniques de communication (SITEC)
  • Institut universitaire de technologie (IUT) Ville d’Avray – Saint-Cloud
  • Institut de préparation à l’administration générale (IPAG)
  • Institut d’études judiciaires – Henri Motulsky (faculté de droit et science politique)
  • Institut Confucius 

University Information

  • Location: Nanterre, France
  • Founded: 1966
  • Students: 33 000
  • Campus Type: Urban
  • Institution Type: Public Research University 
  • Website: www.parisnanterre.fr

Getting There

The Université Paris Nanterre is located just to the west of Paris. The university is conveniently located on public transportation lines.

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RER A: Station:

Nanterre-Université

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Bus 304 or 378 Stop:

Université-Paris 10

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About Maison du Luxe

Boutique Consulting, providing courses, seminars and conferences focused on the Luxury segment with renowned national and international speakers.

We offer consulting and staff training, as well as unique events. Our in company courses prepare to assist customers with excellence and to understand the luxury consumers, the luxury market and the behavior of the new rich.

Our main goal is to develop knowledge of the Luxury and prime markets through specialized tools such as our consulting services, seminars, conferences and our in company courses.

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English speaker

Participants are usually between 20 – 60 years old coming from all parts of the world.

Investment

  • Tuition: € 2.950
  • Early Bird Special  € 2.650 If application is sent by May 31th 2019

Tuition fees include

  • Course materials;
  • Company visits;
  • Coordination, orientation and follow-up by Claudio Diniz;
  • Certificate.

The Tuition fees do not

  • Air tickets;
  • Accommodation;
  • Local transportation;
  • Visa processing fees;
  • All visa related issues are the responsibility of the participants;
  • Personal expenses.
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PROGRAM SCHEDULE

DateMorning Afternoon 
Sunday 20ArrivalArrival
Monday 21Michel ChevalierMichel Chevalier
Tuesday 22Michel ChevalierMichel Chevalier
Wednesday 23Corporate visit Corporate visit 
Thursday 24Corporate visit Corporate visit 
Friday 25Jean-Noel kapfererJean-Noel kapferer
Saturday 26Corporate visit Free
Sunday 27FreeFree
Monday 28Jean-Noel kapfererJean-Noel kapferer
Tuesday 29Corporate visit Corporate visit 
Wednesday 30Corporate visit Corporate visit 
Thursday 31Workshop (several speakers)Workshop (several speakers)
Friday 01Pascal PortanierPascal Portanier
Saturday 02DepartureDeparture

*Lectures and corporate visits can be changed if needed or not available .
Business dress code is mandatory during company visits .

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Presentation

Download the PDF presentation: Download here

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For More Information

Contact us by e-mail: info@maisonduluxe.com.br

@maisonduluxebrasil
MAISON DU LUXE EVENTOS LTDA
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FALE CONOSCO
(021) 4141-5903
maisonduluxe@mail.com
 
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