Université Paris and Maison du Luxe combine their highly qualified faculty and their premises to welcome international students to a course program located in Paris, entirely taught in English.
Our objective is to produce success-driven leaders. Université Paris and its partners have combined an unparalleled faculty team with academic credentials: seasoned practitioners in the realm of fashion and luxury will alternate with high level academics. At the end of the program, participants will be able to analyze their environment and take up related challenges while demonstrating outstanding managerial skills and interdisciplinary knowledge to succeed in the highly demanding luxury business.
In the program of the course besides classes with renowned teacher, corporate visits to the Universe of Luxury Brands.
You will develop your skills and competencies in order to understand a sector based on values such as modernity and tradition, innovation and know- how. You will be able to meet the demands of the new market that is emerging from the creation of global brands in developing countries.
The Luxury Brand Management Course aims at training outstanding multicultural future executives capable of balancing creative skills, scholarly wisdom and managerial excellence to address the issues faced by the companies of the globalized luxury industry. We thus insist on educating outstanding managers through a combination of high-level theoretical courses, conferences by professional experts and dedicated vocational learning.
This valuable program will
-Give you a Strong knowledge base Luxury Management required from a growing number of companies who needs managers with specialized skills and understanding of Luxury Market;
-Prepare you for to the management techniques in Luxury Management and help you become adaptable and effective in the sector;
-Allow you to meet professionals for you to reach and understand the world of Luxury and Fashion.
- Students will be exposed to real luxury brands in order to solidify their learning experience.
Emphasis will be made on how communications and positioning have to be strongly connected to experience properly the product and how a brand’s value is linked to the sensory experience customers have with the brand and its sales environment.
Ensuring your digital marketing stands out is by no means easy. We are now living in a world overflowing with digital content. In the High Luxury field, words such as Marketing have traditionally been shunned for implying a ‘vulgar’ desire to sell more. The Luxury strategy has been to apply entirely opposite approach to Mass Marketing, meaning focus on one-to-one relationships.
With the advent of global desire for luxury arising out of developing countries, luxury brand have shifted towards global retail retail expansion and the use of internet to provide seemingly one-to-one relationships. Luxury has moved towards mass and many mass brands have moved towards luxury. Today’s Luxury Brands often apply hybrid strategies.
He is internationally recognised as one of the worldwide leading specialists on brands and one of the most influential. He has promoted radical new concepts and methods, written 12 books on communication and brands, including the international best seller New Strategic Brand Management , and Reinventing the Brand, and most recently The Luxury Strategy.
All his works have been translated into several languages and widely diffused throughout the world. Kapferer's unique style of in depth analysis and also creative recommendations originates from his highly international vision and background, and a permanent equilibrium between theory and practice.
Jean-Noël Kapferer is recognized as the promoter of key concepts of modern brand management.
He was an early advocate of the concept of brand identity, at a time when American academic pioneers on brand equity did not even know the concept. He is also a constant promoter of the holistic approach to brand identity, congenial to European or Asian brand management, unlike north American theorizing which holds brands as a sum of attributes.
He holds a PhD from Northwestern University (USA) and is an active consultant to many European , Asian and American corporations.
European authority on brand management
Michel Chevalier has a fascinating background – with stints at the Boston Consulting Group, CEO at Paco Rabanne, and Bluebell Asia Group (which manages brands like Moschino,
Blumarine, and Carven internationally), he is a well known figure in the luxury goods industry. Michel has authored several of the key texts used by students of luxury management today, and has taught and continues to teach at INSEAD, ISML and HEC in Paris.
He used to live in France, in Germany, in Spain, in the USA, in Latin America, in Japan, in Hong Kong and in China.
He is now a consultant with EIM in Paris, an activity which is actually almost unrelated to the luxury field, but I also appear as speaker, keynote speaker or teacher in many part of the world and He writes books on luxury (Luxury Brand Management, Luxury Retail Management and Luxury China).
Pascal Portanier has worked for 20 years as designer for luxury brands : Karl Lagerfeld, Rodier, Lancôme, Clarins, Guinot, Rosenthal.
During his carreer, he has created scarves collections, textile prints, packagings, logo, luxury stands, displays and diverse licence products.
Studying design at the Beaux Arts School, Pascal Portanier holds, as well, a Master degree in Philosophy, an MBA and a Ph.D in Luxury Brand Management.
Since 2003, he has delivered conferences and education on Luxury Brand Management at HEC Paris, London College of Fashion, ISEG University, Peru Fashion Week and the Chalhoub group.
Specialized in fashion and design management, Dr Portanier has invented new methods in luxury marketing, semiotics, products and communication decoding.
Former Senior-Manager at Accenture, this expert provides branding consultancies and manages design projects for luxury companies in Dubai, China, Portugal, USA and England.
CEO at Maison du Luxe, a consultancy specializing in events, courses and seminars management. He is author of the book: O Mercado do Luxo no Brasil: Tendências e Oportunidades by Seoman and the book The Luxury Market in Brazil by Palgrave Macmillan.
He is the coordinator for the Luxury Commission at the French Chamber of Commerce in Brazil; Coordinator of the MBA in Luxury Management and teacher at six universities in Brazil. Claudio Diniz holds an MBA in the Luxury Management from Faap University in São Paulo, Brazil, and has studied at the London College of Fashion, UK, and ESSEC Business School, France.
The corporate visit programs were born to cope with the needs created along the development of Luxury Management. From the perspective of overseas students attending the visits, it is a first-hand opportunity to understand Luxury corporate operations, as well as a melting pot of their theory learning and real-world practice.
Atelier Louis Vuiton
Ecole Van Cleef & Arpels
Ecole Ritz Escoffier
Hotel Ritz Paris
Maison Debauve & Gallais Chocolats
Potel & Chabot
Louis Vuitton Fondation
Christian Dior Haute Couture
Royal Limoges Factory
Plaza Atheneé Hotel
Ateliers Jean Nouvel
ABOUT UNIVERSITÉ PARIS NANTERRE
Originally built as an extension of the Sorbonne, it became an independent university in 1970. Unlike older French universities, which are built to be integrated into the surrounding city, Nanterre is based on the American campus model. After Nantes, it is the second largest campus university in France.
Founded in 1964 in Nanterre, France, is one of the most prestigious universities in the country, especially in the areas of law, humanities, political science, social sciences and economics. Université Paris is located next to the buzzing business district “La Defense”.
The university boasts many famous alumni including former presidents like Nicholas Sarkozy and Emmanuel Macron or the famous French DJ David Guetta.
The university is divided into the following colleges and institutes
Langues et cultures étrangères (LCE)
Littérature, langages, philosophie et arts du spectacle (PHILLIA)
Sciences économiques, gestion, mathématiques et informatique (SEGMI)
Droit et science politique (DSP)
Sciences psychologiques et sciences de l’éducation (SPSE)
Sciences sociales et administratives (SSA)
Sciences et techniques des activités physiques et sportives (STAPS)
Systèmes industriels et techniques de communication (SITEC)
Institut universitaire de technologie (IUT) Ville d’Avray – Saint-Cloud
Institut de préparation à l’administration générale (IPAG)
Institut d’études judiciaires – Henri Motulsky (faculté de droit et science politique)
The Université Paris Nanterre is located just to the west of Paris. The university is conveniently located on public transportation lines.
RER A: Station:
Bus 304 or 378 Stop:
About Maison du Luxe
Boutique Consulting, providing courses, seminars and conferences focused on the Luxury segment with renowned national and international speakers.
We offer consulting and staff training, as well as unique events. Our in company courses prepare to assist customers with excellence and to understand the luxury consumers, the luxury market and the behavior of the new rich.
Our main goal is to develop knowledge of the Luxury and prime markets through specialized tools such as our consulting services, seminars, conferences and our in company courses.
Participants are usually between 20 – 60 years old coming from all parts of the world.
Tuition: € 2.950
Early Bird Special € 2.650 If application is sent by May 31th 2019
Tuition fees include
Coordination, orientation and follow-up by Claudio Diniz;
The Tuition fees do not
Visa processing fees;
All visa related issues are the responsibility of the participants;
Workshop (several speakers)
Workshop (several speakers)
*Lectures and corporate visits can be changed if needed or not available
Business dress code is mandatory during company visits