Sexta-feira, 22 de Setembro de 2017
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Residency in Milan

Maison du Luxe and PGDS Consulting (Boutique consultancy specializing in Luxury), Will hold from 13th to 18th November 2017 an edition of the Immersion Course in Luxury Management.

In the program of the course besides classes with renowned teacher, guided tours to the Universe of Luxury Brands.

The Luxury Management Course aims at training outstanding multicultural future executives capable of balancing creative skills, scholarly wisdom and managerial excellence to address the issues faced by the companies of the globalized luxury industry.

We thus insist on educating outstanding managers through a combination of high-level theoretical courses, conferences by professional experts and dedicated vocational learning.
The corporate visit programs were born to cope with the needs created along the development of Luxury Management. From the perspective of overseas students attending the visits, it is a first-hand opportunity to understand Luxury corporate operations, as well as a melting pot of their theory learning and real-world practice


* Valentino;
* Valentino Red;
* Brunello Cucinelli;
* Prada;
* Fondazione Prada;
* Armani Headquarter;
* Armani Store;
* Armani Hotel;
* Armani Silos;
* Vitale Barberis Canonico;
* Dolce & Gabbana;
* Associazione Montenapoleone;
* Via della Spiga stores;
* Ermenegildo Zegna;
* Designer visit:  Diesel or Fendi showrooms;
* Triennale;
* Lamborghini Factory;
* Lamborghini Museum;
* Dolce & Gabbana Bar Martini (optional);
* Scala Opera House (optional);
* Cavalli Club Milano (optional).

*Business dress code is mandatory during company visits 


*Luxury Marketing;
*Brand Identity and Brand Image;
*Specificities of Luxury;
*Luxury Communication and Advertising;
*Brand Extension Strategy:
*Brand Experience;
*How to connect Luxury Brands with Consumers desires and Perception;
*Italian Lifestyle Retail:
*Luxury Brand Management;
*Luxury new codes.

-Give you a Strong knowledge base Luxury Management required from a growing number of companies who needs managers with specialized skills and understanding of Luxury Market;
-Prepare you for to the management techniques in Luxury Management and help you become adaptable and effective in the sector;

-Allow you to meet professionals for you to reach and understand the world of Luxury and Fashion. 


Claudio Diniz
CEO at Maison du Luxe, a consultancy specializing in events, courses and seminars management. He is author of the book: O Mercado do Luxo no Brasil: Tendências e Oportunidades by Seoman and the book The Luxury Market in Brazil by Palgrave Macmillan. He is the coordinator for the Luxury Commission at the French Chamber of Commerce in Brazil; Coordinator of the MBA in Luxury Management and teacher at six universities in Brazil. Claudio Diniz holds an MBA in the Luxury Management from Faap University in São Paulo, Brazil, and has studied at the London College of Fashion, UK, and ESSEC Business School, France.



Roxana de Los Angeles Gaiardo Figueiroa
CEO at Mundo & Lujo - Boutique consultancy specializing in Luxury based in Chile. She holds a degree in Administration Engineer. She was born in the city of Valparaíso, Chile, from where she moved to Rio de Janeiro when she was 8 years old.

Teaching Staff:

Prof. Piergiorgio Dal Santo
He is one of Europe’s foremost experts in Luxury and Fashion Interntional Brand Management. He has held for +20 years senior strategic management positions in sales, marketing, communication and licensing for top international luxury, fashion and accessory brands while based in Europe and the USA. Since 2008, Piergiorgio is President of PGDS Consulting Milan, where he advises international brands on international business development activities, with a focus on the China and India markets. Piergiorgio has assisted many well-known brands in strategically expanding their business interests, while creating cross-border partnerships, mergers & acquisitions and alliances between companies.
He is Chief Researcher and Educator for the Fortune Character Institute and Co-Secretary of the Luxury in China Summit (Shanghai), which presents the annual High Net Worth Individual consumer research called the China Luxury Report. Piergiorgio is also visiting professor in Luxury Brand Management and Fashion Marketing at major universities in Europe (London College of Fashion, IUM Montecarlo, University of Padova) and holds master classes in China and the USA. Prof. Dal Santo is often a keynote speaker at fashion and luxury industry events.
He holds a BBA degree in Marketing from Texas Tech University (USA), speaks fluent English, Italian, French, German and is based in Milan, Italy.


Rossella Beato
Rossella is partner and leader of international marketing and branding practice at Brandvalue, a consulting firm specialized on luxury and fashion industries, based in Paris. Prior to this, Rossella worked for Ernst & Young Italy as responsible of the fashion-luxury and design market. Rossella managed international analysis for the luxury markets and was responsible of the first edition of “Fashion & luxury insight”, in cooperation with Altagamma
From 2001 to 2005, Rossella was director at Pambianco Strategie di Impresa, as responsible of consumer research division and brand insights.
Prior to that, Rossella worked at AT Kerney in New York and GPF&Associati in Milan
Rossella graduated in Milan in 1995 in Marketing and Economics. She received a Master degree in Marketing & Communication at the University of Berkeley –California (USA).
She was lecturer of “high fashion management” at HEC –Paris (international MBA), at Sciences-po Paris, IFM Paris, International University of Monaco and HFFA , Haute Future Fashion Academy in Milan.


Monday 13 November 2017

9:00 - 10:00
Welcome Breakfast at Vitale Barberis Canonico Showroom

15:30 - 16:45
Company visit: Valentino

17:15 - 18:30
Company visit: Valentino Red

19:00 - 21:00
Drinks at Armani Hotel - Bamboo Bar

Tuesday 14 November 2017

9:00 -13:00
Luxury Communication and Advertising;
Brand extension strategy
Prof. Piergiorgio Dal Santo

Guest speaker: Luxury ADV/PR/PRESS (Salvatore Ferragamo);
Italy Journalist interviews

14:30 - 17:15
Company visit: Prada

18:00 - 19:30
Cultural visit: Fondazione Prada

Wednesday 15 November 2017

9:00 - 13:00
Brand Identity and Brand Image;
Brand Strategy
Prof. Piergiorgio Dal Santo

14:30 - 16:00
Company visit: Dolce & Gabbana

16:30 - 18:30
Associazione Montenapoleone, Vila della Spiga Stores

19:00 -21:00
Drinks at Dolce & Gabbana Bar Martini

Thursday 16 November 2017

14:30 - 17:30
Giorgio Armani
Armani Manzoni, 31 Superstore
Armani Hotel

20:00 - 22:40
Scala Opera House

Friday 17 November 2017

9:00 - 13:00
Luxury Brand Management;
Luxury's New Codes;
Prof. Rossella Bento
Guest speaker: Designer

14:30 - 15:45 
Company visit: Brunello Cucinelli headquarters

16:15 - 17:30
Designer visit: Brunello Cucinelli Store

Saturday 18 November 2017

9:00 - 18:00
Company visit: Lamborghini Factory, Lamborghini Museum

*Lectures and visits can be changed if needed or not available


Course Location


Our host Vitale Barberis Canonico is a high end fabrics manufacturer for mens suits from Biella, a company which was founded in 1663.
The 13th generation of the family is currently running the company and selling their products all over the world.
Our classroom location in the center of Milano, strategically located between the Quadrilatero della Moda fashion district and the Brera arts district. This is where all the top luxury brands and cultural venues are located.
This will be a proper location to concentrate and be stimulated creatively to learn about Luxury Management. Our luxury host is in their central Milan showroom for our morning classroom location. So very convenient for all the students coming from different areas and to meet with brands in the afternoon.
The space is located in the city’s vibrant Brera neighborhood, an area traditionally connected with design and fashion. It is the perfect place for a showroom intended to consolidate the company’s brand identity, and especially to represent a lifestyle that makes beauty and absolute quality nothing short of a mission statement.
The Vitale Barberis Canonico showroom is a crossroads of stimuli and events, hosted within a sophisticated, welcoming environment. It is a classical, elegant space that nevertheless boasts that union of warmth and style typical of the Italian way of life.

Vitale Barberis Canonico has also agreed to provide our group with a session called STYLE ACADEMY to introduce their fine products and show us how made-to-measure suits are made in a "gentlemanly" way.

Vitale Barberis Canonico
Via Fatebenefratelli, 16
20121 Milano



Armani Hotel Milano

Armani Hotel Milano is a place that embodies Giorgio Armani's design and lifestyle philosophy, and promises a "home away from home" experience: delivering luxurious comfort and a unique experience.

Palazzo Parigi Hotel

Palazzo Parigi will captivate you with its majestic spaces endowed with enveloping light, the precious works of art and antiques, its marbles and rich woodwork, the century-old garden, its bright, cosy roomsand suites with private terrace. Haute cuisine is the rule here. Palazzo Parigi, the new 5 star hotel in Milan, elevates the concept of hospitality itself, just a few steps away from the fashion district, Brera and Teatro alla Scala

Hotel Manin

The Manin Hotel is located in the heart of central Milan, near La Scala Theatre, the "Duomo di Milano" and the Fashion Quadrilateral with a magnificent panoramic view over the city’s most beautiful park.

Hotel Cavour

Milan City Centre is a great choice for travellers interested in food, luxury brand shopping and shopping.



Tuition: € 3.000
Early Bird € 2.400 If application is sent by September 25th 2017

From 13th to 18th November 2017

English speaker;
Participants are usualy between 20 – 60 years old coming from all parts of the world (most of them from Brazil)

Tuition fees include

*Course materials;
*Company visits;
*Welcome drinks;
*Coordination, orientation and follow-up from Claudio Diniz;
*Network with professionals residing in Milan;

The Tuition fees do not:

*Cover air tickets;
*Visa processing fees;
*All visa related issues are the responsibility of the participants.
*Personal expenses;
* Tips.

Maison du Luxe
Boutique Consulting, providing courses, seminars and conferences focused on the Luxury segment with renowned national and international speakers.
We offer consulting and staff training, as well as unique events. Our in company courses prepare to assist customers with excellence and to understand the luxury consumers, the luxury market in Brazil and the behavior of the new rich. Our main goal is to develop knowledge of the Luxury and prime markets through specialized tools such as our consulting services, seminars, conferences and our in company courses.
PGDS Consulting

Boutique consultancy specializing in Luxury, Fashion and Accessory industries, International Brand Management and Business Development in EU-USA-China-India partnerships, mergers&acquisitions, joint ventures, licensing agreements, marketing, communication, advertising, research, events, training and education.

RG Mundo & Lujo

Is a strategic and business consulting firm focused on the restructuring of the concept of luxury. Today it is no longer linked to a lifestyle or consumption focused on exclusivity and high cost. For RG MUNDO & LUJO, the essence is to achieve the task of reinvention and differentiation in different areas, based on practice, experience and skills, integrated into a world of services of unmatched quality.

Admission Requirements

To be considered for the program, all applicants must complete the application form.

Applicants will be accepted on an individual and rolling basis. In addition to the application form, candidates are required to submit:

• Letter of interest
• Copy of passport

The Admissions Coordination may request a telephone interview.

Download the Application Form here and send to:

Contact us through the data below or the form or by e-mail: or
CNPJ 13.511.231/0001-01
Rio de Janeiro - RJ
(021) 4141-5903

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